Our Story
It's Our Mission to Help!

We’re not just a company, we’re a promise for a brighter future:

for your family
Families live happier, healthier lives as we create safe havens by radically reducing chemicals in our homes with simple, cost-effective solutions that truly work.
for our Consultants
We provide an opportunity to empower yourself and others in building your own business in a community founded on integrity, trust and respect.
for our planet
The Norwex Movement is a global community working to effect change by reducing the chemicals and waste that challenge the health of our environment.

It all began in Norway with bugs on a windshield…

Bjørn Nicolaisen was introduced to a miraculous cloth that could effectively clean a very dirty windshield with the use of simple microfiber and water. The intricate density of the cloth offered incredible cleaning powers. What started with a miraculous cloth, a little water and bugs on a windshield in 1994 has become one of the most respected cleaning and personal care companies in the world.

Norwex Heritage
We are striving to create a legacy to achieve a better quality of life for present and future generations.
—Bjørn Nicolaisen, Norwex Founder and Chairman
Meet Our Leadership

What We Believe

We believe it's time to rethink "Clean"!

The products we use in our homes and on our bodies are completely safe

The truth is, many contain chemicals that have never been evaluated for their impact on human health.

Lots of foam and suds means it's working

Actually, these can be a sign of needless added chemicals.

That disinfectant smell means all is well

In reality, toxic ingredients like bleach/chlorine, phthalates and ammonia can do damage to our health.

To eliminate bacteria, you need chemicals

With Norwex Microfiber and water, you can remove up to 99% of bacteria from a surface using water only*.

Our Global Mission.

Improving quality of life by radically reducing chemicals in our homes.

For 25 years, Norwex has been creating Safe Havens. We’ve been radically reducing harmful chemicals in household cleaning and personal care products so that homes everywhere are safer, happier and healthier for the families who live in them.

Collectively, we’re making a powerful difference through our promise for a brighter future—for generations to come.

Our commitment is truly global. Norwex began in Norway in 1994 and opened North American operations in Canada (French / English) in 1999. Since then, we’ve expanded to Australia, Estonia, Germany, Latvia, Lithuania, New Zealand, England, Sweden and the USA, making our Norwex community active on three continents.

Norwex products provide only the safest, most effective ingredients for you and those you love.

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